Where We Dwell
Brand :: Live Event
Bethel Music
The brand theme for the 2016 live event of WorshipU On Campus was “Where We Dwell”. The theme centered around the idea that no matter where you are, God is inviting you to feel “at home” in your heart.
Leaning into that concept, we focused on visuals that spoke to homesteading, farmhouse, family, nature, and vintage Americana affectations like vintage bicycles and trucks, chalk boards, wooden chests, worn books, etc.
The photography generally leaned very warm, with a 35mm grain on it. See how we moved from art direction, to promotions, to event installations like banners and stage visuals - maintaining beauty and variety.
Mood Board
The art direction that we landed on incorporated a mix of everyday life like riding a bike, reading a book, or sitting on the front porch with naturistic scenes like lonely trees, rushing rivers, and old barns and farmhouses. Detail photography of flowers and plants were mixed in to provide texture and easy backgrounds.
Videos
Video was a part of our pre-launch promotional strategy, as well as on-stage visuals during music performances. The videos carried through the art direction in a fresh and complimentary way - published to social media and event promotional pages. We wrote, produced, and edited all videos in-house. On-stage video shots can be seen in the still images further down.
Banners
Every classroom and public space had large 2x5 stand up banners printed to continue to reinforce the messaging and the visual identity of WHERE WE DWELL. Banner imagery was tied in with badge, slides, stage, and digital imagery.
Badges
WHERE WE DWELL theme and imagery was carried through all instructor, volunteer, and student badges.
Booklet
All students received a notebook with instructor bios, schedule of events, map, and branded layouts to reinforce the theme: WHERE WE DWELL.
Merch
WHERE WE DWELL theme and imagery was brought onto tee shirts, badges, banners, etc. We created as many opportunities to engage with the brand theme as possible.
Stage
The point of any large event is what happens on the main stage. Here, we carried both the nature elements of the art direction, along with the homestead and farmhouse vibes into the stage visuals - crafting a seamless event experience.
Stage Video
Maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Social
Bringing the WHERE WE DWELL brand elements into the broader WORSHIPU brand created some challenges for social media art direction. However, you can see how we brought the 2 disparate brand identities together in graphics.
