JFK’s inaugural speech to congress underpins this brand launch video for Reformer Watches - a men’s fashion brand focused on empathy and openness as a guiding principle.

I creative directed, wrote, produced, and edited this piece alongside incredible videographers, collaborators, and producers. I oversaw the entire project from concept, to budget, to final cut. This piece really speaks to the brand ethos and aesthetic of a cutting edge men’s fashion brand.